WHAT DRIVES BRAND EQUITY? THE PERSPECTIVE OF MALAYSIAN CONSUMERS

What Drives Brand Equity? The Perspective of Malaysian Consumers

Considering the importance of brand equity in brand management and the role played by brand equity in the success of the firm, this study examines the factors that influence the formation of brand equity particularly the equity of brands of household electrical appliances namely televisions, refrigerators and air-conditioners.In the Gas Connectors

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Effectiveness of Forgiveness Therapy Based on Islamic Viewpoint on Marital Adjustment and Tendency to Forgive in the Women Afflicted by Infidelity

Background and Objectives: Orienting its approach based on Islamic viewpoint (Quran and Hadith), this study aimed to investigate effectiveness of forgiveness therapy, inclination to forgive, and marital adjustment in affected women who referred to counseling centers in Tehran.Methods: This study was a semi-experimental research which made use of te

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